Who’s Your Daddy (er . . . Customer)?
My good friend and intrepid VC, Brad Feld, has a new, thoughtful post on knowing who your customer is titled, The Three Constituencies. Like Brad, I find that many companies really don’t understand who their customer is. This simple problem is HUGE and can easily retard the growth or even kill small companies and severely damage large companies. It’s also not as simple to rectify as it used to be.
Check it out.