Entrepreneurial Leadership and Management . . . and Other Stuff

RSS
Oct
07

Why Can’t I Renew Online?

I read loads of magazines every month, most of which I subscribe to.  Sure, the delivery mechanism is so . . . yesterday, but I find the experience richer and the format much easier to manage than the online version of the same information which, of course, is not even always available.

Because I have so many subscriptions, I’m inevitably renewing one or another every month.  And, I’m simply shocked how many publishers won’t allow me to renew online.  I can create a new subscription online almost always but, for some reason, I frequently can’t renew.  What’s up with that?  This pisses me off so much that once in a while I don’t renew just to show them who’s boss.  When I stop receiving a magazine I like, though, I realize that they’re my daddy and I actually have no power at all.

I just got a renewal reminder – although they have my email address, they sent it via the postal service – and followed up by hitting their web site.  On their site, I can enter a new subscription, but there’s no place for a renewal.  I briefly considered just letting my old subscription run out and getting an entirely new one so I could do it online, but I’d miss a copy or two and I’d have to think about it twice – just dumb.  Here’s the really wacky part – the hardcopy renewal they sent me has only one option – renew for one year.  If I subscribe online, though, I can sign up for three years.  Why wouldn’t they want to hook me up for a three year tour of magazine duty with their mailer?

I just don’t get it.  Am I missing something?

 

Technorati tags:

Can anyone else you know use this information? Please share . . .
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Buffer this page
Buffer
Email this to someone
email
 October 7th, 2006  
 Will  
 Customer Focus, General Business, Misc Thoughts  
   
 Comments Off on Why Can’t I Renew Online?

Comments

Comments are closed.