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Amazon Acquires Dpreview.com

May 21st, 2007 | Comments |

Jeez, I completely missed this one last week.  Apparently, Amazon acquired Dpreview.com on May 14.  The DPreview press release is here.  For those uninitiated, Dpreview is a one-stop shop for in-depth reviews about photographic equipment.  Phil Askey started the site in 1998 as a hobby, but the level of detail in his reviews and his completely thorough explanation of everything he discussed quickly made it the place for photographers (amateurs and professionals) to go to learn about the rapidly changing world of photographic equipment.  Dpreview has about 7 million unique visitors every month. 

I guess it makes sense that Amazon seeks to control some of the domain-specific expertise on the web – along with the users such sites attract, of course.  I have no idea how many people click through and buy stuff after reading Dpreview’s reviews, but I know that it certainly is tempting.  It will be interesting to see how this relationship unfolds.  My guess is that if there is any decline in quality or detail of the reviews, readers will just punt and find another site.  If Amazon can add even more value, other than just an easy purchase completion, then the site will likely get even more popular.

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May 21st, 2007 | Category: Photography | Comments |
  • I have my Kindle for a little more then 2 weeks. I love it. I have always been a library person and was really hesitant about spending the money on a Kindle and also on books. My husband works with a guy that has a Kindle and kept coming home and telling me about it. Curiousity got the best of me and I started reading about it and reading all of the reviews. I suddenly became very interested. So, my husband bought me one for Mother's Day. I really can't explain it, but for some reason, reading on the Kindle is so much more pleasent. Reading goes alot quicker, and it is so much easier on my eyes. Reading out in the sun is actully enjoyable now. I no longer need to wear my reading glasses (yes, I am over 40) and therefore can read with my sunglasses on. I have even read without my sunglasses and there really isn't any glare. I just love it, to the point were I am annoyed if I have to read an actual book. I had a couple of books on hold at my library and I felt obligated to read them verses downloading them to my Kindle. I couldn't wait to be done with them. Sad, but true. My only gripe with the Kindle is the not being able to "borrow" books or lend books to friends. I am hoping down the road Amazon addresses that. I know alot of people who would buy the Kindle in a heartbeat if borrowing and lending was part of the deal. I hope this helped those of you that are undecided. I really do love it!
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