I love good advertising. Well, perhaps, appreciate is a better word. The innovative messages that stick in your head and and drive you to buy a product, understand a position or, at the very least, make you want to tell others about them. I think they’re a fascinating study of human psychology. Often, the great advertisements are humorous. Some, though, use other inventive techniques to separate them from the chaff of other messages that we’re constantly bombarded with.
BMW has a cool ad campaign for their new 1-Series cars that I saw in last week’s AutoWeek magazine. On each page, down at the page number, there is a small picture of the car along with some feature of the vehicle – always related to the page number. For example, on page 5 of the magazine, the following text was aligned with the page number: “Number of spokes on the cast alloy wheels on the all-new BMW 1 Series: 5.”
Cool. Here are a few more.
Obviously, this advertising campaign is doing its job. It caught my attention, made me aware of a product and some of its features (granted, I’m reading AutoWeek, so I’m the sort of person who already knew about the product) and was interesting enough that I am re-communicating the messages to others. I have to imagine that the people who created this ad campaign couldn’t have asked for much more.