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Cool Advertising Campaign for BMW’s 1-Series Cars

I love good advertising.  Well, perhaps, appreciate is a better word.  The innovative messages that stick in your head and and drive you to buy a product, understand a position or, at the very least,  make you want to tell others about them.  I think they’re a fascinating study of human psychology.  Often, the great advertisements are humorous.  Some, though, use other inventive techniques to separate them from the chaff of other messages that we’re constantly bombarded with.

BMW has a cool ad campaign for their new 1-Series cars that I saw in last week’s AutoWeek magazine.  On each page, down at the page number, there is a small picture of the car along with some feature of the vehicle – always related to the page number.  For example, on page 5 of the magazine, the following text was aligned with the page number: “Number of spokes on the cast alloy wheels on the all-new BMW 1 Series: 5.”

BMW 1-Series Page 5

Cool.  Here are a few more.

BMW 1-Series Page 6

BMW 1-Series Page 7

BMW 1-Series Page 8

BMW 1-Series Page 19

Obviously, this advertising campaign is doing its job. It caught my attention, made me aware of a product and some of its features (granted, I’m reading AutoWeek, so I’m the sort of person who already knew about the product) and  was interesting enough that I am re-communicating the messages to others.  I have to imagine that the people who created this ad campaign couldn’t have asked for much more.

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24 Comments

  1. This is really awesome! Haven’t had anything like this that I know of in NZ.

    I know this is an old post – but I was looking up to see what people were saying about the new BMW Series 1 advertising that has just started screening here (and apparently in Australia) with The Presets, Are You The One tune – and stumbled accross this.

    Interesting blog 🙂

  2. This is really awesome! Haven’t had anything like this that I know of in NZ.

    I know this is an old post – but I was looking up to see what people were saying about the new BMW Series 1 advertising that has just started screening here (and apparently in Australia) with The Presets, Are You The One tune – and stumbled accross this.

    Interesting blog 🙂

  3. Sarah,

    I love all types of advertising, but especially advertising that has anything do do with cars. I think about doing more posts on advertising from time to time. Maybe your comments here will get me going.

    Glad you found the blog.

  4. Sarah,

    I love all types of advertising, but especially advertising that has anything do do with cars. I think about doing more posts on advertising from time to time. Maybe your comments here will get me going.

    Glad you found the blog.

  5. I must say it’s great advertising! In this way I found many opportunities to buy cars and many other things! I want to buy a new car, but for the moment I don’t have the money for that, so I’ll just buy a new Car Cover for my old, but still good car.

  6. I know this is an old post – but I was looking up to see what people were saying about the new BMW Series 1 advertising that has just started screening here (and apparently in Australia) with The Presets, Are You The One tune – and stumbled accross this.

  7. The hardest thing when you're making an ad it's to make sure that the brand it's going to stick with the audience. Sometimes we remember the commercial without being able to say what's the brand advertising.


    BMW dealer

  8. I could give away my life for a good commercial, I've lived for them for as long as I can remember, it's the way I satisfy the need for aesthetics. The innovation, the fresh spirit, the nobleness of a good advertising can make my day. Good commercials are my car covers, to be in theme with the topic. If an advertising is bad but the product is good, I don't buy it, just for the principle and vice-versa.

  9. BMW has always been good at promoting their merchandise, mostly because their cars are so good, they sell themselves. My dad works at a car repair Manchester and he has seen almost any type of car. In his opinion, BMW’s are still the best cars, even after they were crashed they can be repaired and are more trustworthy than other cars.

  10. I love this! Bmw has always been pretty innovative when it comes to advertising. Thank you so much for sharing this! It’s really neat! 🙂 bmw

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