The Startup Playbook
In The Startup Playbook, my co-author, Rajat Bhargava and I share the lessons, tips and even shortcuts we’ve used in starting, running, advising and investing in companies over several decades. These include tactics for refining your idea, team-building, raising money, developing a product or service, and, ultimately, how to execute.
With a foreword written by Über entrepreneur and venture capitalist, Brad Feld, the book addresses the specific issues and opportunities that founders face as they start and grow their businesses. And, because it’s a window into how founders think about their startup, The Startup Playbook is also helpful to everyone in the extended startup team.
A painful truth of entrepreneurship is that the vast majority of startups fail. There are many reasons for this, of course, but almost all of them come down to the simple fact that new entrepreneurs haven’t yet done and seen enough to have the wisdom required to avoid many mistakes, know what questions to ask and leverage new opportunities.
We share our experiences and what we’ve learned from them in a founder-to-founder discussion style. This isn’t a compendium of what one-hit-wonder founders, VCs and talking heads in the media want you to hear. It’s an in-the-trenches guidebook, written by serial entrepreneurs that is meant to shift the odds of success in your favor.
Even if you’re just dabbling with the idea of becoming a founder and starting this journey, The Startup Playbook can help you to determine whether it’s the right path for you.