Entrepreneurial Leadership and Management . . . and Other Stuff


The 10,000th Copy of The Startup Playbook Ships!

The Startup PlaybookAlmost four years ago, we started our two year effort to write the go-to book for first time entrepreneurs. Our reasons were pretty straightforward – we couldn’t find any books available that answered the basic questions that we hear startup founders ask all the time. Other books seemed to be written more to serve what the authors had to sell – venture capital, legal services, financial advice or just their ego – than the founders’ needs. Being founders of many companies ourselves, we wanted to write a book from the entrepreneur’s side of the table. Thus came about the creation of The Startup Playbook.

If we had known what we were getting ourselves into, we may have passed on the effort. It took way longer than we expected. We, essentially, wrote the book three times. Some of the lengthy process was because we knew nothing about writing a book; some of it was that we were perfectionists in the getting down the information we thought new founders needed; and some was taking the time to get feedback from a large number of super helpful beta readers. Also, as we talk about in the book, it’s hard to make a success out of a side gig and the book was definitely a side gig for us.

Yesterday, exactly 18 months since we introduced The Startup Playbook, we “shipped” our 10,000th copy. As it turns, out, that’s the number of copies we set out as our goal. We thought that if we could impact that many entrepreneurs, the journey would have been worth it. We priced it aggressively so that cost wasn’t a barrier – we never even planned to make money on the book – and several accelerators have used it as part of their programs. We’ve learned a lot along the way and have gotten great feedback from or readers. The book was on Amazon bestseller lists multiple times and currently has a 4.9/5.0 rating.

Along the way, we’ve learned a lot. 10,000 was our initial goal, but that’s not where things end. We still talk with new entrepreneurs about the contents of the book and offer guidance along those lines as often as possible. Book sales continue, of course, and we really enjoy the fact that so many people have gotten so much out of it.

Thanks to everyone for all the support of the book. 10,000 is a great milestone, but we have so much more to do!

 August 20th, 2019  
 Books, Startup Playbook, Startups  
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The Startup Playbook

The Startup PlaybookIn The Startup Playbook, my co-author, Rajat Bhargava and I share the lessons, tips and even shortcuts we’ve used in starting, running, advising and investing in companies over several decades. These include tactics for refining your idea, team-building, raising money, developing a product or service, and, ultimately, how to execute.

With a foreword written by Über entrepreneur and venture capitalist, Brad Feld, the book addresses the specific issues and opportunities that founders face as they start and grow their businesses. And, because it’s a window into how founders think about their startup, The Startup Playbook is also helpful to everyone in the extended startup team.

A painful truth of entrepreneurship is that the vast majority of startups fail. There are many reasons for this, of course, but almost all of them come down to the simple fact that new entrepreneurs haven’t yet done and seen enough to have the wisdom required to avoid many mistakes, know what questions to ask and leverage new opportunities.

We share our experiences and what we’ve learned from them in a founder-to-founder discussion style. This isn’t a compendium of what one-hit-wonder founders, VCs and talking heads in the media want you to hear. It’s an in-the-trenches guidebook, written by serial entrepreneurs that is meant to shift the odds of success in your favor.

Even if you’re just dabbling with the idea of becoming a founder and starting this journey, The Startup Playbook can help you to determine whether it’s the right path for you.

You can learn more about it here, or just go to Amazon and purchase it now.

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 March 4th, 2018  
 Books, Startup Playbook, Startups  
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