February 10th, 2009 | 
The back pages of auto magazines are famous for being loaded with advertisements for somewhat . . . let’s say, questionable, goods and services. Pheromone supplements for your aftershave, slinky outfits for your [in]significant other, a variety of tools and chemicals to increase the length of certain body parts or the amount of time you [...]
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I love good advertising. Well, perhaps, appreciate is a better word. The innovative messages that stick in your head and and drive you to buy a product, understand a position or, at the very least, make you want to tell others about them. I think they’re a fascinating study of human psychology. Often, the great [...] In the last few weeks, BMW has plastered the automotive journals with a new advertising campaign that professes their “independence.” “As an independent company, we can build our [cars] exactly the way we want to – designed around a philosophy, not a bottom line.” Yup, I’m sure that BMW’s Board never thinks about how much [...] |
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