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Gotta Love Low Rent Advertising

The back pages of auto magazines are famous for being loaded with advertisements for somewhat . . . let’s say, questionable, goods and services.  Pheromone supplements for your aftershave, slinky outfits for your [in]significant other, a variety of tools and chemicals to increase the length of certain body parts or the amount of time you [...]

Cool Advertising Campaign for BMW’s 1-Series Cars

I love good advertising.  Well, perhaps, appreciate is a better word.  The innovative messages that stick in your head and and drive you to buy a product, understand a position or, at the very least,  make you want to tell others about them.  I think they’re a fascinating study of human psychology.  Often, the great [...]

Does Anyone Else Think That BMW’s New Ad Campaign is Lame?

In the last few weeks, BMW has plastered the automotive journals with a new advertising campaign that professes their “independence.”

“As an independent company, we can build our [cars] exactly the way we want to – designed around a philosophy, not a bottom line.”

Yup, I’m sure that BMW’s Board never thinks about how much [...]