Jordan’s Furniture, a small chain of four furniture stores in New England, has been a marketing powerhouse for decades.  While other chains and mom-and-pop stores advertising 30% off, everything must go, going out of business sales are commonplace, Jordan’s continues to expand and acquire new customers.  They’re not the cheapest stores (while they [...]

One of the big challenges that young companies face is how to let the world know about their great product or service.  When the company is well funded and the founding team has the wisdom to plan for their big marketing push, there are generally funds available to run all sorts of marketing programs.  Most often, [...]

As you’ve undoubtedly read a thousand times in the reams of pages of management books that you’ve consumed, it’s vitally important that when you build your management team, you don’t just pick good people, but instead, pick good people whose skills fill in for weaknesses in the team.  For this reason, the first person I look [...]