Marketing
-
Gotta Love Low Rent Advertising
The back pages of auto magazines are famous for being loaded with advertisements for somewhat . . . let’s say,…
Read More » -
Cannibalize Yourself
I recently read a story about how Volkswagen is considering NOT bringing the upcoming Scirocco (an updated version of their…
Read More » -
What’s in a Product Name?
My son and I went to the New York International Auto Show last week (I’ll post on the show in…
Read More » -
Innovative Marketing
Jordan’s Furniture, a small chain of four furniture stores in New England, has been a marketing powerhouse for decades. While…
Read More » -
Marketing on a Microscopic Budget
One of the big challenges that young companies face is how to let the world know about their great product or…
Read More » -
Questioning Your Marketing Efforts and Abilities
As you’ve undoubtedly read a thousand times in the reams of pages of management books that you’ve consumed, it’s vitally important…
Read More » -
Why Free Trials are Rarely Actually Free
Dharmesh Shah, fellow member of Feedburner’s My Way network, has a terrific post titled Selling Software: Why Free Trials Aren’t on…
Read More » -
Does Anyone Else Think That BMW’s New Ad Campaign is Lame?
In the last few weeks, BMW has plastered the automotive journals with a new advertising campaign that professes their “independence.”…
Read More » -
You Know You’ve Made it When You’re Name Becomes a Verb
Few of us will ever obtain the notoriety that Homer Simpson (Matt Groening, The Simpsons creator) did in June, 2001…
Read More »